With Mohamad Saoud, Regional Business Development Director, MENA 

Please tell us about your company and the products or services you offer in the physical security industry. 

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. 

How long has your company been active in the physical security market? 

Ajax Systems has been present in the security market since 2011, the year the company was founded by Aleksandr Konotopskyi. 

What inspired your entry into this space?

Ajax Systems entered the security market to fill the gap between low-cost and premium solutions, but quickly evolved with a bigger ambition — to create an entirely innovative, end-to-end security system unlike anything else on the market. 

How has your role evolved over time?

The company’s role evolved from a local hardware producer to a global security brand with international manufacturing capabilities. We transitioned from being a hardware manufacturer to becoming a full-scale technology company, developing our own radio protocols, operating systems, detectors, infrastructure, and Ajax desktop and mobile apps. We built the entire ecosystem from the ground up. 

Over the years, our role has continued to expand. The company evolved from offering intrusion protection to providing a comprehensive ecosystem of video surveillance, fire and flood prevention, and automation products. We became one of Europe’s largest wireless security manufacturers and evolved into a global brand, with factories in Ukraine, Turkey, and Vietnam and distribution in over 180 countries. 

What influenced your decision to join ONVIF, and how long has your organization been a member of ONVIF?

Ajax Systems is joining ONVIF as part of our broader strategy to ensure seamless, open, and secure integration with the global video surveillance ecosystem. For us, interoperability is not just a technical requirement — it’s a commitment to giving professionals and end-users the freedom to build systems that meet their exact needs. 

As our product portfolio expanded and video surveillance became increasingly important for security, it was a natural step. ONVIF provides a unified framework that simplifies integration, enhances compatibility with thousands of third-party devices, and supports long-term scalability. 

Being a member of ONVIF, we’ve focused on ensuring that Ajax products — particularly those involving video transmission and system integration — meet the expectations of partners and installers who rely on open standards. Being part of ONVIF also strengthens our presence in international markets where compliance with global interoperability standards is essential. 

Ultimately, joining ONVIF was driven by the desire to make it easier for our partners to integrate, deploy, and scale Ajax solutions within third-party video and security devices. 

Which ONVIF profiles do your products conform to, and how do these profiles enhance or support your product offerings or support your business strategy?

We have fully implemented Profile S and strategically integrated the most relevant functions from Profiles T and M. This approach allows us to provide users with the features they value most while optimizing development efforts. 

What does ONVIF membership represent for your company, and what business outcomes — such as increased interoperability, market reach, or innovation — have you experienced as a result of your membership?

Being part of ONVIF enables us to integrate smoothly with thousands of professional IP cameras and NVRs worldwide. It’s essential because installers and end-users increasingly expect security systems to work together, regardless of the manufacturer. ONVIF helps us deliver that openness without compromising reliability or security. 

Ajax Systems is continuously enhancing its video surveillance category, which now includes Baseline and Superior line products (available only to accredited partners). The new HLVF cameras feature improved CMOS sensors, motorized varifocal P-Iris lens with autofocus for flexible zooming, and hybrid illumination for color images even in the night. They also include two-way audio for active deterrence. 

The H2D series NVR supports two hot-swappable HDDs up to 24 TB each, and can connect up to 16 cameras via PoE. Additionally, Superior NVRs are Ajax’s first network video recorders with integrated AI, capable of sharing intelligence with third-party cameras. 

Can you highlight any specific benefits, opportunities, or competitive advantages you’ve gained as a member of ONVIF that you would highlight for other companies considering joining?

By implementing ONVIF profile support, we gain a significant opportunity to integrate with existing installations and supplement or replace devices that no longer meet modern requirements and need to be upgraded.