{"id":3344,"date":"2023-04-27T18:28:47","date_gmt":"2023-04-27T18:28:47","guid":{"rendered":"https:\/\/www.onvif.org\/blog\/?p=3344"},"modified":"2025-06-10T12:51:27","modified_gmt":"2025-06-10T12:51:27","slug":"expanding-the-potential-of-metadata-with-profile-m","status":"publish","type":"post","link":"https:\/\/www.onvif.org\/blog\/2023\/04\/27\/expanding-the-potential-of-metadata-with-profile-m\/","title":{"rendered":"Expanding the potential of metadata with Profile M"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Profile M is one of the latest feature set specifications available from ONVIF and it\u2019s designed to expand the potential use of metadata and analytics, both within the physical security ecosystem and beyond.<\/p>\n\n\n\n<p>The metadata stream is the key feature covered in Profile M. Profile M standardizes the handling of analytics and metadata between cameras, VMS and software platform, reducing the complexity of pairing products from different manufacturers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In the context of video, analytics metadata can be a variety of object classifications used to tag certain objects in a video stream. The metadata can then be used to trigger automatic responses or to search for video content of interest. Profile M supports event handling interfaces for object counting, as well as face and license plate recognition analytics.&nbsp;<\/p>\n\n\n\n<p>With Profile M conformant products, system integrators can more easily configure for and consume metadata in a standardized fashion. Profile M can be combined with other video and access control profiles for an integrated system based on ONVIF interfaces.<\/p>\n\n\n\n<p>This profile also includes an interface that aligns the physical security industry closer to the Internet of Things (loT), using the MQTT standard commonly used in IoT environments.&nbsp; A Profile M device, such as a camera, can generate an MQTT event, which is published onto an IoT system or IoT broker, then pushed out to another device. A use case example would be queue detection in a retail setting, where a Profile M camera with MQTT support monitors the queue length. Once the queue reaches a certain number of people, the camera sends an ONVIF event over MQTT to an application that alerts management to send additional staff to the checkout area.&nbsp;<\/p>\n\n\n\n<p><strong>New approach<\/strong><\/p>\n\n\n\n<p>Profile M conformant devices may also now include cloud- and server-based services. This is a departure of the traditional conformance scenario, where devices are commonly hardware. Profile M is not reserved for video-based analytics and applies to any type of sensor or edge device that can produce metadata and send that information over an IP network.&nbsp;<\/p>\n\n\n\n<p>Profile M broadens the ecosystem of connectivity. System integrators can find devices that meet their specific requirements, mixing and matching conformant products from different vendors.&nbsp;<\/p>\n\n\n\n<p>For more information on <a href=\"https:\/\/www.onvif.org\/profiles\/profile-m\/\">Profile M<\/a> and other profiles, visit <a href=\"https:\/\/www.onvif.org\/profiles\/\">onvif.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profile M is one of the latest feature set specifications available from ONVIF and it\u2019s designed to expand the potential use of metadata and analytics, both within the physical security ecosystem and beyond.<\/p>\n","protected":false},"author":10,"featured_media":3345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[416,232,364,313],"class_list":["post-3344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-vmssoftware","tag-iot","tag-profile-m","tag-vms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expanding the potential of metadata with Profile M<\/title>\n<meta name=\"description\" content=\"Profile M is a feature set specifications available from ONVIF and it\u2019s designed to expand the potential use of metadata and analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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